Service · Real estate · Dubai and UAE
Real estate lead generation in Dubai: from 30–40 to 200–250 leads a month
Kovganko Global runs paid lead generation for real estate agencies in Dubai and the UAE and builds the lead handling behind it. For Arbat Realty (UAE, February 2022 – May 2023) monthly leads grew from 30–40 to 200–250, cost per lead fell from $30 to $5, and the agency closed 25–30 deals a month.
Updated: 22 October 2026
Case study: Arbat Realty, UAE
| Metric | Before | After |
|---|---|---|
| Leads per month | 30–40 | 200–250 |
| Cost per lead | $30 | $5 |
| Closed deals per month | — | 25–30 |
| First response to a lead | 8 hours | 15 minutes |
| Monthly ad budget | — | ~AED 150,000 |
We scaled advertising to about AED 150,000 a month and fixed lead handling at the same time: the first reply to a new lead went from 8 hours to 15 minutes. That is why the growth in leads turned into growth in deals rather than a bigger pile of unanswered enquiries. Figures come from the client's ad accounts and CRM for the period stated.
Why real estate leads in Dubai get expensive
- Slow response. Buyers and tenants enquire with several agencies at once; the one that replies first usually gets the viewing.
- Optimising for form fills, not deals. Campaigns that only count leads attract low-intent contacts.
- One campaign for every project. Off-plan, ready units and rentals need different audiences, offers and landing pages.
- No feedback from sales. Without CRM data the ad platforms cannot learn which leads became deals.
How we set it up
- Audit of current campaigns, landing pages, CRM and response times.
- Separate funnels by project type and audience, each with its own offer and landing page.
- Tracking to the deal: form, call and WhatsApp leads passed to the CRM with their source.
- Lead handling: response-time targets, scripts and follow-up sequences for the sales team.
- Weekly optimisation on qualified leads and deals, not on cost per click.
What we need from you
- Access to ad accounts and the CRM (or a lead sheet if there is no CRM yet).
- The projects and listings to promote, with prices and selling points.
- A named person on the sales side who answers new leads.
More results across clinics and other niches: 18 case studies with numbers.
FAQ
How many leads can a Dubai real estate agency expect?
It depends on budget, projects and how fast leads are answered. For Arbat Realty, monthly leads grew from 30–40 to 200–250 at a budget of about AED 150,000 a month.
What cost per lead is realistic?
In the Arbat Realty project cost per lead fell from $30 to $5. Your benchmark depends on the project type and market; we give an estimate after an audit.
Why does response time matter so much?
Enquirers contact several agencies at once. In the Arbat Realty project cutting the first response from 8 hours to 15 minutes is what turned more leads into 25–30 deals a month.
Do you also build landing pages and websites?
Yes. We build landing pages per project and full agency websites, connected to tracking and the CRM.
Do you work with developers and brokers outside Dubai?
Yes. We work across the UAE and run campaigns in English and Russian.
Get an estimate for your agency
Send us your projects, budget and current cost per lead — we will reply with concrete next steps.
