Case studies · UAE & Russia
Clinic marketing case studies: before and after, in numbers
Results from Kovganko Global projects for medical clinics, aesthetic and dental practices and real estate in the UAE and Russia since 2017. Most clinics prefer not to disclose their marketing data, so cases are shown by niche and city rather than by name.
Updated: 20 October 2026
Aesthetic clinic, Dubai
Budget focused on high-ticket procedures, Google Ads + Meta Ads, conversion tracking to the sale, video and social proof.
Aesthetic medicine · Dubai · 3 months
21 → 47
sales per month
- Revenue in 3 months
- 244,280 AED
- Average ticket
- ≈2,500 AED
- ROAS
- 3× → 4.5×
Medical and aesthetics centre, Dubai
Google + Meta, optimisation moved from messages to booked appointments, budget reallocated to the best service lines.
Medicine + aesthetics · Dubai · 3 months
52 → 93
booked appointments per month
- Bookings in 3 months
- 215
- Estimated revenue
- ≈322,500 AED
- ROAS
- ≈4×
Multidisciplinary clinic, Dubai Healthcare City
SEO and Local SEO, doctor pages as separate landing pages, content for expats and Russian-speaking patients.
Medicine · Dubai · 6 months
+330%
organic traffic
- Keywords in Google top 10
- 150+
- Channels
- SEO, Local SEO, content
Arbat Realty, Dubai real estate
Lead generation for a real estate agency, first-response time cut from 8 hours to 15 minutes, budget scaled to about 150K AED a month.
Real estate · Dubai · Feb 2022 – May 2023
$30 → $5
cost per lead
- Leads per month
- 30–40 → 200–250
- Deals per month
- up to 25–30
- First response
- 8 h → 15 min
Medical clinic, Ufa
Yandex Direct by service line, call tracking, landing pages per direction.
Medicine · Ufa, Russia · first month
₽3,500 → ₽700
cost per lead
- Leads per day
- ~10 → 40–50
- Monthly budget
- ₽500K → ₽1–1.2M
- Lead-to-visit rate
- ~35%
Cosmetology clinic, Moscow region
Funnels per procedure, Yandex Direct, landing pages, CRM and call tracking.
Cosmetology · Moscow region · 12 months
₽15–20K → ₽4K
cost per lead, injectables
- Device procedures CPL
- down to ~₽800
- Annual budget
- ₽300K → ₽3M
- Clinic revenue
- ×3
Private clinic, St. Petersburg
Advertising optimised for patients instead of leads, LTV, segmentation and retargeting.
Medicine · St. Petersburg
−87%
cost per lead
- Spend
- −47%
- Leads
- +300%
- Patients
- +267%
- Patient CAC
- −85%
Multidisciplinary clinic, Kazan
Call tracking, end-to-end analytics, Yandex Direct optimisation, landing pages, SEO, maps and reputation.
Medicine · Kazan
+316%
clinic revenue
- Leads
- +285%
- Brand awareness
- +57%
Psychiatry and psychotherapy clinic, St. Petersburg
Call recording and scripts, front-desk control, waiting list, 15 service pages, retargeting.
Mental health · St. Petersburg
80 → 249
enquiries per month
- Cost per lead
- ₽1,500 → ₽278
Diagnostic centre, Russia
SEO, multi-page website, separate service pages, Local SEO and maps.
Diagnostics · Russia
639 → 4,388
conversions
- Organic traffic
- 17,121 → 42,862
- Calls from maps
- 209 → 4,771
Federal medical network, Russia
Advertising, CRM, calls and actual visits connected; forms and mobile improved.
Medical network · Russia · 6 months
+73%
bookings at a comparable budget
- Form conversion
- 1.32% → 1.72%
Specialised clinic network, Urals
CRM base reactivation, SMS, cross-sell, repeat touches, no-show control.
Retention · Urals
18% → 7%
no-show rate
- Base reactivated
- 12%
- Average ticket
- +23%
- Repeat visits
- +34%
New multidisciplinary centre, Siberia
Performance + SEO + website + maps + reputation + brand.
Medicine · Siberia · ~1.5 years
₽10–13M
monthly revenue with operating break-even
- Staff
- 30 → 150
- Service lines
- 3 → 30
Aesthetic medicine clinic, Moscow
CRM, end-to-end analytics, new website, SEO, reputation, social media, influencers, about 400 hypotheses tested.
Aesthetic medicine · Moscow
+60.76%
profit
- Revenue
- +24.45%
- Site conversion
- ×2.9
- Leads
- ×4.8
Clinic network, Volga region
Analytics, maps, reputation and budget reallocation to profitable service lines.
Medical network · Volga region
+28%
revenue
- Qualified leads vs plan
- +23%
- Marketing spend
- 9.2% of revenue
FAQ
Are these results typical?
No two clinics are the same. These are real projects; results depend on services, market, budget and how enquiries are handled. We give a benchmark for your clinic after a short audit.
Why are client names hidden?
Most clinics prefer not to disclose their marketing data, so we show the niche, city and period instead of the name.
Want a similar result?
Send us your services, budget and current cost per lead — we will reply with concrete next steps and a benchmark.
