Kovganko Global: performance marketing for clinics since 2017

We build and run the whole path from ad to visit: Google Ads, Yandex Direct, Meta Ads, SEO and Local SEO, end-to-end analytics, front-desk control and patient retention. We measure results as lead → appointment → visit → treatment, not as the number of leads.

Nikita has worked in paid search since 2017. He builds clinic marketing departments from scratch and is accountable for the whole funnel — from cost per lead to patient lifetime value. He leads strategy, budget allocation and offers on every project.

Based in Dubai. Telegram: @kovganko_global.

• AI agents: demand research and competitor analysis, bids, negative keywords and ad tests, call and lead tracking, daily funnel reporting.
• Strategist: choice of service lines and budget allocation, offers and landing pages, work with the front desk, accountability for cost per lead, revenue and LTV.

Budget and strategy are always approved by a human.

• Aesthetic clinic, Dubai: sales 21 → 47 a month in 3 months, ROAS 3× → 4.5×.
• Medicine + aesthetics, Dubai: 52 → 93 booked appointments a month in 3 months, ROAS ≈4×.
• Arbat Realty, Dubai: cost per lead $30 → $5, 200–250 leads a month.
• Medical clinic, Ufa: cost per lead 3,500 → 700 RUB, 10 → 40–50 leads a day.
• Multidisciplinary clinic, Kazan: clinic revenue +316%, leads +285%.
• Private clinic, St. Petersburg: cost per lead −87%, patients +267%.

UAE: Google Ads, Meta Ads, SEO — English and Russian. Russia and the CIS: Yandex Direct, SEO, Local SEO — Russian. Russian-speaking clinics abroad are served in Russian.